6 Expert Tips For A Professional Interior Design Website

28, Mar, 2024 | Education

luxury website design

By Izzy Hosking

Founder & Lead designer at Belle Creative

With an empowered outlook (and a belief that every brand founder is capable of unbridled success) and generous intention, Izzy is a master at turning your big ideas into an effective, harmonious and luxury website design.

How to attract higher paying clients through your interior design website.

Welcome to the inaugural post of our brand new blog series where we’ll be sharing our top website tips for various industries across the board. Today’s post is tailored specifically for interior designers looking to enhance their online presence, delving into expert insights and actionable tips to attract dream, high paying clients through their interior design website.

01. Set primary, secondary and tertiary goals

Whilst most websites will have multiple goals, we recommend setting one BIG goal that your entire interior design website will be centered around, as well as some smaller goals for those who aren’t ready to fully commit to your service just yet.

To put this concept into context, the primary goal for your interior design website might be to:

  • Show off your previous work by spotlighting your portfolio
  • Entice potential clients to fill out an enquiry form

Some smaller (secondary/tertiary) goals might be subscribing to your mailing list or reading your blog.

2. Focus on the process and end-result, not the theory

While you and your interior design besties might know how to achieve radial balance or how to combine colours effectively to create contrast – your audience likely don’t know or care about what these theories mean.

What they do care about though, is your style, uniqueness, who you work with, your location, turn around time and whether they think your vibe will match theirs.

Avoid using language that your customers would need to be ‘in the know’ to understand. A fun experiment we like to do at Belle Creative is asking ourselves if a 12 year old would be able to fully understand what your website is about and understand all of the words on the page.

03. Always remember W.I.I.F.M (What’s In It For Me?)

It’s important to remember that your audience isn’t buying into your interior design website because they just want a pretty home. There are so many of your competitors who can also solve that problem. We need to describe how you can solve it better.

You work probably got your name in the hat, but now we need to make you the easy choice against your competitors, which involves getting specific about what you’re actually going to deliver for your customers:

Before W.I.I.F.M:

  • £450
  • Interior styling for up to 5 rooms

After W.I.I.F.M:

  • £450
  • Interior styling for up to 5 rooms
  • 1-hour showroom consultation
  • Fabric selection options
  • A furniture layout plan drawn to scale with your new items
  • A clickable shopping list with links to online shops to allow you to purchase as and when you are ready
  • A Set-Up and Styling Guide to talk you through hanging artwork and styling your surfaces
  • One revision of your design or alternative product options (if needed)
  • Ongoing communication and advice from our interior designer

interior designer arranging home accessories

04. Publish some pricing!

At some point in time, we were taught that not sharing any information on pricing would build intrigue by focussing on the value rather than the cost.

We aren’t into gatekeeping pricing, in fact, we highly recommend that you display pricing somewhere on your website, whether it’s on your services page or a line above your enquiry form showing a price range they can expect to pay for your services. This stops potential clients from assuming you’re out of budget and repels those who aren’t willing to invest that amount.

It doesn’t have to show your entire pricing structure, just a ‘from $xxx’ will do.

05. Handpick portfolio pieces (not all of them!)

If you’re an interior designer who loves designing kitchens, showcasing lots of projects about bedrooms isn’t going to help.

If you’re an interior designer who loves working in a modern, contemporary style, showcasing lots of projects in a traditional, cosy-cottage style isn’t going to help.

We always recommend you curate project highlights of what you want to work on in the future, not what you’ve done previously.

Tailoring the showcased projects, galleries and case studies that you publish on your interior design website keeps your content directed at the specific audiences you want to impress. Sometimes that means leaving a project or three you love off of your website – or maybe just saving it for your blog or social media!

06. Create clickable case studies, not just a gallery

In complete honestly, we find bog-standard galleries a pretty lazy way of saying ‘here’s what we can do for you’ and only serves the purpose of showing how beautiful your work is – which is great by the way, but they could work harder by turning them into full case studies.

We don’t need a 1000-word essay, just a few paragraphs to outline who they client was, what they wanted and how you achieved it. This allows future clients to envision exactly how you could help them achieve the interior of their dreams, without just using your past client work as inspiration.

Interior design websites don’t need to be complicated, but they do need to be effective

As long as you guide your users through every interaction, give them what they came for and impress them with your talent for interior design, you’re bound to have a website that addresses their every need.

If we’ve got you thinking about a strategic website for your business, then take a look at our services page to find out what we can create for you.


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