Swinging back the (digital) doors of an online storefront is one of the most exciting parts of launching a busy, high-traffic ecommerce business. It’s also one of the most effective ways to increase revenue and can strengthen your brand’s position in a crowded market where accessibility, location and the rising costs of brick and mortar stores can be prohibitive for small businesses. Since we know Shopify like the back of our hands, here’s the top four things to take into account for ecommerce website development.
1. Generate sales with homepage shopability
There’s mixed evidence when it comes to dwindling attention spans, but the general consensus is you have about eight seconds to get your dream client’s attention. When designing ecommerce websites, it’s critical to make shopping directly from the homepage as easy and appealing as possible. Through intuitive design and custom CSS (Cascading Style Sheets) we can curate a homepage shopping experience that highlights your best sellers and instantly connects with your ideal client’s wants and needs.
2. Improve navigation and accessibility with intuitive internal linking
During our initial website strategy session we’ll cover everything from psychographics to brand values (and everything in between!). These become the building blocks for us to create an intuitive user journey. Clear navigation links ensure that every touch point on your ecommerce site reflects your customers needs and desires. Having robust, accessible navigation links and internal linking improves user engagement, increases trust and credibility and overall, allows for a positive shopping experience.
3. Utilise third-party buy now-pay later incentives as a ways to increase revenue
Buy now-pay later schemes are offered intentionally, with many third party schemes offering competitive rates and excellent shopper security. Choosing to integrate one (or a few) with your ecommerce website is going to be one the most effective ways to increase revenue and broaden your shopper pool.
- Afterpay: Charges businesses a fixed transaction fee of less than £1.00 and a 4-6% fixed fee on each sale
- PayPal Pay in 4: Charges businesses a varying fixed transaction fee (dependant on the cost of your product) and a 0.9-2.6% fixed fee on each sale
- Klarna: Charges businesses a fixed transaction fee of less than £1.00 and a 3.29% and 5.99% fixed fee on each sale
You can request that we disconnect or remove these integrations from your Shopify site at any time.
4. Invest in high-end digital imagery
Not to be overlooked (or under-budgeted) is quality digital imagery for each and every product on your ecommerce website. Our Shopify website packages come standard with up to 10 products added to your new Shopify site, and this is because consistency is paramount to evoke a high-end user experience. To ensure your product photography is helping to generate sales, be sure to:
- Include shots that help to contextualise scale and size for your customers
- Provide a variety of modelled or product-in-use shots
- Harness the efficacy of lifestyle imagery to appeal to your customers emotions
We always ask our ecommerce clients if they intend to have professional product photography done, as we’ll take care of SEO optimising and compressing these images on your Shopify site.
Shop-till-you-drop Shopify sites with Belle Creative
Ecommerce website development to generate sales from your dream clients. Strategy-forward, high-converting and easy to navigate. Enquire today.
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