Hint! Branding in business isn’t a ‘nice to have’
Separating fact from fiction can become overwhelming–especially in the world of business. Here at Belle Creative we want to remain your single source of truth for all things branding and design. So here’s four myths that we’re debunking once and for all, to put your mind at ease and empower your decision making.
Myth 1: You’ll instantly fall in love with all of your fonts and colours
Everyone wants to fall hopelessly in love with their first branding concept, but the reality can look a little different. We often have clients stress that there simply “cannot be any blue in my brand!” or they find Arial to be “too conventional”, but we view these as opportunities to educate and empower our clients with knowledge.
Developing a brand identity that resonates with your dream client means we have to get inside their head. This takes a great deal of strategic thinking and research. For example, the psychology of colour suggests that different colours can evoke different emotions and feelings in people. This will directly impact their perception of a brand.
Reds and deep oranges can convey excitement and passion, while blue can suggest calmness and trustworthiness. And since we’re masters at aligning colour ways with your brand’s personality to create specific emotional responses, we encourage you to embrace the creative process.
Myth 2: Just an aesthetic logo will do
A logo is just one part of your brand’s visual identity. Truly crave-worthy, scroll-stopping branding holistically connects your messaging, design, voice and values to establish trust, recognition and loyalty. A logo alone is not enough to differentiate you from your competitors, nor is it compelling enough to remain etched in the minds of your dream client.
Think about Coca-Cola for just a moment–what springs to mind? Is it their signature energetic red, refreshing pops of condensation, glistening glass bottles and oh-so happy people? That’s cohesive branding at work. And it’s so much more than just an aesthetic logo.
Myth 3: My branding can wait until I’ve improved my cash flow
When 55% of brand first impressions are visual, the core identity of your brand cannot wait. In fact, studies have shown that investing in a strong brand identity will return (on average) 250% in just one year. While branding can seem like a significant initial outlay; thorough, strategic branding is a once-off investment. It becomes your blueprint for future growth and remains a constant reference for all major decision making across communications, marketing, advertising and more.
Myth 4: You can save money with cheaper branding
Entrepreneurs are notorious risk-takers, it’s what gives us that competitive edge. But skimping on branding and design can result in an unprofessional and unfinished identity, a lack of differentiation and originality, inconsistencies, niched customer appeal and even negative ideations amongst your target market. The true value of branding lies in what you invest: cheaper quotes equals cheaper work.
Unlock your brands true potential through strategic, contemporary branding.